In the bustling and hip Nørrebro district of Copenhagen, you’ll find Nørrebro Bycenter. Nørrebro is a cool, multicultural neighbourhood popular with students and creative types. The majority of customers visit the centre on foot or by bike. The bus and Metro also go right to the door and it’s possible to park under the centre. In 2021, Nørrebro was named the coolest neighbourhood in the world by Time Out magazine.
Nørrebro Bycenter has 2.6 million visitors annually. With 81.000 residents, Nørrebro is the most densely populated area of Copenhagen and is generally a very young neighbourhood. There is a significant overrepresentation of customers aged 26–37 living in flats and without children. This customer segment is unique to Nørrebro Bycenter, characterised by being frontrunners in digital solutions and sustainability. Responsibility and climate are also high on our customers’ agenda.
With 25 shops, Nørrebro Bycenter has everything you need in terms of fashion, home and personal care. Reflecting a diverse and vibrant neighbourhood, the centre will be refurbished over the next few years. The goal is to create an even greener oasis, a free space in the city where atmosphere, temptations and authenticity will be some of the key words.
At the very top of the centre is the popular “Urban Camper” hostel, which, in addition to accommodation, offers a large cosy bar with shuffleboard and pool that is used by guests as well as local people and students living in the area. You can also eat at one of the small street food outlets that are an extension of the centre’s dining and outdoor area, which also hosts a Friday bar and other events. These are all concepts that fit in well with the local environment and a plethora of other visitors who drop into Nørrebro Bycenter.